Branding Guide CBS
1st February, 2021
1. Brand Personality
After more than 10 years of experience in the education sector, our brands have reached their maturity and, therefore, we have encompassed our brands in CBS Altogether | Entorno CBS . This new brand will house all the old ones. CBS, The British School of Seville, CBS Pre-School, CBS Language Academy, CBS Summer Camp and CBS Business School. With this new idea, we have the need to establish a common language to create integration for all of these. That is why we have created the “CBS Brand Manual”.
This design system is designed to create cohesion between all our brands through a visual language that will improve the user experience.
In this guide, you will find all the design system directives; These range from the corporate identity of the brands to the styles and components of our websites. Typography, colors, icons, etc. of the different brands are now unified under this new system.
2. Our logos
Our shields are the most visible face of our projects and, therefore, the main communication tool of our philosophy. The construction and design of our logos are based on three fundamental basic principles: clarity, simplicity and adaptability.
The main applications of our shields are for web uses and digital media, so its responsive adaptation is essential.